Virtual health and fitness coach Jack Nguyen definitely looks like a person who takes his own advice.Headshots have a special significance for Lubna Khalid because she founded a cosmetics company.You’d expect the CEO of LinkedIn to have a stellar headshot, and Jeff Weiner certainly does.Here are some headshots I think really capture the essence of their subject: Dress in a way that reflects who you are and is relevant for your target audience (the people you want checking you out).Choose a simple background or one that truly exudes your personal brand.Smile – it’s the universal welcome symbol.Face forward so you can look into the eyes of those checking you out.Remember, your headshot is part of your first impression. It’s not that expensive, especially when you consider that LinkedIn’s audience is approaching a billion. Don’t have a background that is so busy it detracts from the headshot – or worse, a background that makes you look unprofessional or disorganized.Don’t leave it blank – this makes you less real and more dubious in the virtual world.We love that you’re a collaborator or that you adore your kids, but this is LinkedIn, not Facebook. Don’t use images with multiple people.Save the logo for your company page, and put your smile out there instead. As proud as you are of your company, using the logo takes the humanity out of your profile. Don’t use a logo in place of your face.The same JDP study found that 15% of photos they reviewed were cropped from groups and that women are more likely to use this type of cropped photo for LinkedIn. Don’t use images where you’ve cropped others out of the frame it’s weird to see part of your arm other someone else’s hair.The industries with the greatest percentage of profiles with selfies are retail, government and healthcare. According to a study by JDP, a risk mitigation services firm, about 9% of LinkedIn photos are selfies. Don’t use selfies – save them for Instagram or SnapChat.Here’s some advice for making your headshot a valuable asset: So schedule a shoot – it’s worth the investment.
#CLEVER LINKEDIN BACKGROUNDS PROFESSIONAL#
The best headshots are created by a professional photographer. To protect the guilty, I won’t share those here. I have seen numerous headshots that actually make me want to avoid the person behind the headshot rather than create a connection with them. Yet some people continue to leave their headshot blank, or they don’t take it seriously when they do upload one. Your headshot makes you real in the virtual world.
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